Top 3 Social Networks That Pay For Posts
Can you imagine it? A Social network that actually pays the content creator with hard cash!?!?!?!?
Well, you need imagine it no more, dear readers, for such things are already out there…
As a social media marketer, you will be very used to the daily toil of having to create content for all manner of different networks day in and day out for weeks upon months upon years on end. The reason we all do this is simple – content marketing, as it’s so called, is apparently a great way of driving traffic to your website, and from there, you concentrate on conversions and sales.
Now, we all know that this is easier said than done. Building a brand online amongst the zillions of others that are already out there can be a rather challenging and difficult thing to do. But, we do it – and we hope that the profits we end up turning are the hard-earned results from all of our efforts.
Indeed, this is a rather indirect way of generating revenue – and one that can sometimes make us wonder if the ROI (return on investment) is worth the time that it takes.
Pinterest. LinkedIn. Facebook. Instagram. Google+. These are all fantastic sites that haven risen over the years to become extremely popular amongst users. But, when you think about it, you do have to concede that the conceit of all of these sites is that they rely on the likes of you, me and our respective following (and of course our following’s following) to furnish the networks with content – all of which is produced by us for free.
Of course, as I’ve mentioned, these are platforms that we can all use to market our brands and our wares, and are great drivers of traffic to our websites. It’s a game that we’re all apart of – whether we’re social media marketers or not, frankly.
But, increasingly there are murmurs of dissent that are crescendoing slowly into a bit of a rabble, where users of the internet, and content creators in particular, are starting to make some noise about getting paid directly for their posts. And indeed some platforms have sprung up that do just that.
Cynically, you could say that this offering of rewarding content with cash to creators is nothing more than a gimmick designed to attract users to a site that would otherwise be largely obscure. But indeed that is the challenge for anyone trying to launch a new weapon in the social network war – we’ve already got a Facebook, a Twitter, a LinkedIn, a Pinterest and an Instagram, why on Earth would we want to start investing time in something that is unproven and unpopular, and thereby unprofitable?
Well, that’s exactly what the 3 social networks that are listed below are banking on – that you will be attracted by the idea that you can start seeing an immediate ROI in real cash terms as soon as you post something.
Intrigued? Let’s take a closer look at what they have to offer…
Top 3 Social Networks That Pay For Posts
How much users are paid is determined by their BuzzScore. What’s that? Well, I think I’ll let the Hootsuite blog explain:
A BuzzScore is a “number ranging from 1 to 100 that is influenced by the number of followers, people you have invited to join the network, the amount and quality of content you share on the network. Users can use their Bitcoin for PayPal payments in minimum payouts of $10. They can also choose to use their earned cryptocurrency to shop for gift cards, or donate it—for these two options, users don’t have to wait until they reach the $10 amount to transfer money.”
Bubblews was launched in June last year, and actually got off to a flying start, gaining 200,000 users in its first week. This one works quite simply by compensating content creators with 1 cent for each click, comment or like that each post receives. Once the user has amounted $50 worth of engagement, the bulk payment is made via PayPal.
“No one should come to our site in anticipation of being able to quit their day job,” Bubblews CEO Arvind Dixit says in Business Insider. “But we are trying to be fair with our users. Social networks don’t have to be places where you feel like you’re being exploited.”
This site works differently again. Just like most social networks, tsu generates its revenue by selling advertising space. But, unlike the big players like Facebook et al. tsu splits the takings with users – indeed, as much as 90% can wind up in the pocket of the content creator.
There are other ways, too, that users can be rewarded with cash. It’s a little complicated, but once again the Hootsuite blog sums it up quite succinctly, and even provides an infographic to help get your head around it:
“Users are also encouraged to share photo, video and text content that garners pageviews from their social media audience—all typical behaviour for social networks. What makes tsu different from other social media giants is that the network only takes 10 per cent of ad revenue generated by advertisements placed on the users’ pages. The other 90 per cent is divided among the content creator, who gets 45%, and the other 45% is distributed among that user’s “family tree”—essentially operating on a multi-level marketing model. Successful users can cash their earnings once they amount to $100.”