Is Your Website Mobile Responsive? Here’s 4 tips to get started!
People don’t browse like they used to. Mobile phones, tablets and other handheld devices are quickly overtaking traditional desktops and laptops when it comes to browsing habits. This means that if your website isn’t mobile responsive then you run the risk losing visitors which inevitably means a potential loss of business.
Why do I need a responsive website?
2014 saw a huge spike in mobile activity. The graph below, courtesy of ComScore, displays the changing trends in mobile browsing.
As you can see more and more people are going mobile…and if your customers are, you should be too.
Aside from catering to your customer’s browsing habits, it’s important to note that search engines are acting on these changing trends. In April Google went live with a change in their algorithm, announcing that they will penalise any sites that are not mobile responsive. This means that responsive design is no longer an aesthetic design choice, but a necessity if you want your business to be recognised online.
Consistency is key
Just because more people are using mobile devices to browse the internet doesn’t mean you should forget about traditional desktop design. Most people will actively use a variety of devices, each with differing screen sizes. That’s why it’s important to stay consistent with your design decisions, making sure to create a universal user experience no matter what device they may be using.
4 tips to get you started
- Flexible design – The key factor to designing a mobile responsive site is to make sure it resizes to fit whatever screen is being used to view it. For years web designers have used a percentage instead of pixels to dictate site width. If your site isn’t responsive this is usually the issue and it’s best to bring this up with your web designer straight away.
- Optimise your images – Think about resizing your images so that devices aren’t wasting resources loading unnecessary high definition images. Do you really need a 4000×4000 image for a thumbnail? Probably not. Editing it down to an appropriate size can help your site load faster and consume less data, both of which are ideal for mobile browsing.
- Keep it simple – The more complex your website becomes, the higher the chance something will go wrong at some point. All of those animations and flashy designs may look amazing at first but once you start to scale it down for mobile devices it will often turn into a convoluted mess!
- Test, test and test! – Different browsers can sometimes display websites differently – it’s the bane of the web designer – and introducing mobile devices and browsers makes things even harder, that’s why it’s important to test your website thoroughly before it goes live.
So there you have it, a few things to think about if you’re concerned about the mobile responsiveness of your website. If you have any further question please get in touch or leave a comment!